Develop and execute digital marketing strategies that align with the organizations goal.
Drive brand awareness and customer acquisition through effective digital marketing campaigns.
Conduct market research and competitor analysis to identify opportunities and provide insights for digital marketing strategies.
Analyze and interpret data from various digital marketing platforms and tools to measure campaign performance and identify areas for improvement.
Make constant improvements to website content management processes.
Manage ad campaigns, media buying, SEO, email marketing, and website development.
Develop and manage digital marketing campaigns utilizing a range of techniques including paid search, SEO and PPC.
Create and edit original marketing content, using HTML and optimize all content for SEO.
Design and implement newsletters and marketing emails through MailChimp.
Analyze website traffic activity based on results from Google analytics.
Possess a mastery level understanding of video best practices and templates and provide strategic input on all digital content and campaign pages.
About the required skills and qualifications:
Bachelor’s degree in marketing or business.
Proven experience in Digital Marketing or in a similar role.
Solid understating of digital marketing concepts, tools, and techniques, including SEO, SEM, social media, email marketing, content marketing, and analytics.
Detail oriented with excellent organization and management skills.
Self-motivated and able to work independently and as well collaboratively in a fast-paced, deadline-driven environment.
Strong written and verbal communication skills
Proven experience as a Digital Marketing Specialist or in a similar role.